This struggle is real in most Coaches & Solopreneurs life
Posting content
Improving profile
Redesigning website
Even better looking content
But still getting no results? (Only some ego satisfaction in form of followers/likes)
No right-fit clients
No meaningful conversations
No opportunities that makes them think " yes, this is exactly what I wanted"
So they start changing things and think like...
Maybe my niche is wrong
Maybe my content isn't good enough
Maybe I just need a better strategy
Maybe I just need to post more
You know... Mostly the problem isn't actually content
It's what you content and your brand is built on
"Your Foundation"
Today I'm forcing you to think about it
If you're not completely clear on
Who you're trying to attract
What problem you actually solve
What transformation you create
Why someone should choose you
What you want to be known for
Do you think your content clearly communicates your message?
Do you think your audience remembers you?
Do you think they've a solid reason to choose you?
We all know the answer right? It's a BIG NO
Then why I see this happening all the time with mostly coaches and solopreneurs?
They always end up creating content that might be useful but it doesn't make the right person think: "This person understands my problem"
and that's where the difference between content that gets attention and content that generates demand starts
Your audience needs to understand what you do
They don't need random tips because their feed is actually flooded with it 🤦🏻♀️
They need to understand
- What you do
- Who it's for
- Why it matters
- And why you're the right person to help
That's why I'm currently working on something for you
It's short & practical
And I'm designing it in a way so you can actually "fix an important part of your brand while you're going through it"
Planning to name it: Brand Foundation Workshop :)
I'm still working on it, but my goal is simple
You finish it with something you can actually use, not just more knowledge and then nothing.
Will be sharing it with you soon :)
Until then... Before you create your next post ask just one question to yourself
"What I want the right person (your ICPs) to understand about me & my brand after reading this?"
If you don't have a clear answer
You know what's the problem
Fix it before you regret it.
Effat Asim,
Creator of BrandOS
